Background

Valor Tequila, a premium, additive-free tequila, sought to elevate its brand presence in a highly competitive market. As a values-driven, woman-owned brand in the tequila industry, they aimed to harness digital channels to expand brand awareness and boost sales. However, their online presence was limited, and lacked a unified digital marketing strategy.

Strategy

Freeswell devised a multifaceted digital marketing strategy to refresh and expand Valor's online presence. After a thorough onboarding to deeply understand the product, brand story, and market positioning, we identified target audiences, key value propositions, and started to deploy strategies to help move Valor's customers down the customer journey towards conversion and advocacy. ,

1. SEO & Website Optimization: Led a complete re-design of the main web property, elevating aesthetic and UX to match the premium quality of the product, and launched a comprehensive SEO campaign to ensure the brand is findable on search and ranking high against target keywords.
2. Social Media & Influencer Marketing: Utilized platforms like Instagram and Facebook for brand storytelling, engaging content, and targeted ads.
3. Email Marketing: Developed new email flows to build brand loyalty and increase website conversions.
4. Content Marketing: Creation of high-quality, engaging content tailored to Valor's audience, enhancing brand identity and awareness.
5. Paid Advertising: Including Meta display ads, Google search, and YouTube video ads, expanding the awareness and interest in Valor's offering.
   ‍

Results

• Website Traffic: Achieved a 141% increase in website traffic and improved website conversion rate.
• SEO Performance: Ongoing campaign with 25 target keywords ranking on SERPs with notable improvement across all our keyword targets, leading to higher search engine visibility.
• Brand Recognition: Enhanced brand presence in the targeted demographic, marked by increased social media following and engagement. Major press hits in New York Times, Uproxx, and Food & Beverage Magazine
• Sales Growth: Demonstrated growth in sales figures, attributed to the integrated digital marketing efforts.
• Visibility & Metrics: Launched an aggregated data portal via Freeswell business app for client to maintain full transparency and easy access to data to aid in future decision-making across the business.
  ‍

Client Testimonial

"Their reliability is unmatched. Deadlines are met with time to spare, and their responsiveness to feedback and changes has been outstanding. They understand the dynamic nature of digital marketing and are always ready to adapt and evolve strategies as needed."

Christiane Maertens, CEO & Founder

‍

Key Takeaways

• Personalized Approach: Tailoring our efforts to align with Valor’s unique brand narrative proved crucial.
• Multi-Channel Strategy: Utilizing a combination of SEO, social media, influencer marketing, and paid advertising created a synergistic effect, enhancing overall campaign effectiveness.
• Continuous Adaptation: Freeswell's ability to adapt and refine strategies in response to market feedback was and continue's to be key to achieving these results.

‍

Future Plans

Freeswell is set to continue its partnership with Valor Tequila, focusing on further refining digital strategies and exploring new innovative marketing avenues to sustain and amplify growth.

‍

‍

‍